The Seduction community is an industry of workshops, books, and websites that teaches men how to succeed in picking up women. The industry takes the idea of self-improvement one step further, using ambition and competitive spirit to jump-start romantic success. As the men try to prove their masculinity, the woman they chase are treated as objects -- points in The Game, to be sought and collected.
Through a sensitive female perspective, the film presents the stories of three young men who each become part of that industry.