Created as a collaboration between Camera Nazionale della Moda Italiana and Woolmark, CNMI-Woolmark celebrates creativity with a conscious mind.
The film was shot for Milano Moda Graduate, an event for Italian fashion schools designed to confer visibility to the work and talent of future generations.
During the event, designers discovered the benefits of Merino wool, a natural and sustainable fibre. With the support of The Woolmark Company and Camera Nazionale della Moda Italiana each designer developed a woollen outfit, featured in the film, demonstrating the countless properties of this fibre.
Shot by the Milan-based creativity factory The Blink Fish, CNMI-Woolmark was inspired by the Greek myth of Ariadne, with the woollen thread becoming the guiding element for students on their journey.
Featuring designs by Francesco Salvi, Alejandra Rendon Felix, Clone, Simona Pedone, Rodriguez Munoz, Martina Trezzi and Cecilia Juarez Balta.
Directors: Matteo Grimaldi
Producers: Antonio Guarrella, Alessandro Maffi
Student project: No
Completion date: 2018-06-25
Film color: Color
First-time filmmaker: No