The American Film Market (AFM) is an event of the industry of the film takes place each year in early November in Santa Monica, California. About 8,000 people attend the eight-day networking event and sell, finance and acquire films. Participants from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, Festival directors, financiers, Commissioners from movies, producers, screenwriters, etc. Founded in 1981, the AFM has quickly become one of the first market in the world for the film industry, where the difference of a festival film, production and distribution deals are the main target of the participants.

 

The AFM is held in Santa Monica at Loews Santa Monica Beach Hotel and Beach Hotel Le Merigot, which becomes therefore a busy office market. In addition to offering choices that occurs in the AFM are not projections, conferences, events and networking evenings.

 

The AFM uses all 15 cinemas in the Third Street Promenade in Santa Monica (and in the surrounding community) and nine cinemas HD built to accommodate 700 projections for over 400 movies (often world or first US). The films presented range from big budget blockbusters that will be released by the major studios in the United States, of the decline of budget art films and genre recognized in festivals films international, all looking Film and television distribution worldwide.

 

The AFM is produced by the Alliance of Independent Film and Television (IFTA), the professional association that represents the producers and distributors of independent films and television programs in the world.