This video is a collaborative, volunteer-based American Sign Language translation project and the first ASL music video of its kind to have a full cast of 7 Deaf performers signing and dancing to an audio-free soundtrack and with no hearing individuals appearing in the video. This video was created to showcase Deaf talent in its many beautiful forms through representatives of the Black, Latino and LGBTQ communities as well as cisgender allies of those communities involved. This video was completed in February 2017 in honor of Black History Month, and was created in order to provide strength and solidarity to all Americans who are experiencing the tragedy of our current political status. We must remain united and remember that no institution, regime nor one individual has the power to take away our identity; Sign is in our roots. This video also honors various campaigns such as #DeafTalent, #WhyISign, #POCTalent, #BlackGirlMagic, #SignsInMyRoots and many other social media movements based on diversity and inclusion. The video was filmed in San Francisco, CA as a response to the massive displacement of resident artists that has occurred over the past few years as a result of rising rent costs and the exponential expansion of the tech industry in San Francisco.
Directors: Brandon Kazen-Maddox