We believe that our service will be integral to the global needs of the Film Industry for many decades to come.
As we approach the critical summer box office sales period of 2016, there's no doubt the Film Industry has experienced a fundamental shift. We've evolved from business models fueled by analog content and scarce distribution to a digital world of empowered consumers who are increasingly in control of where, when, and how they consume content. This has been a gradual but unrelenting shift for every segment of the Industry, from studios and televisions networks to online news outlets, marketing and advertising firms, and cable companies. The result is that the "Digital Era," which was boldly launched with the introduction of the Internet, is now behind us and a new "Connected Consumer Era" has arrived.
Now, media and entertainment organizations must go beyond 'Being Digital' in order to keep pace with this quickly evolving environment. They need to develop strategies that build new value on top of their digital production and multi-channel distribution plans. To do so, firms will need to understand their audience and their behaviors in a much more nuanced way, applying "Social Intelligence" to communicate directly with consumers via social media. This requires tapping into the bi-directional flow of communication and data that was not possible just a few years ago.
The idea being, to build and launch a World Wide Platform which integrates three global Industry groups: Films, Festivals, and Distribution. This is the basis of our World Film Presentation System.